Thanks in large part to the proliferation of internet and
mobile technologies, the days of successful linear marketing are over. The days
when small businesses can rely on only one or a few mediums such as a phone
book ads, newspapers, TV, or websites to grow your business have now been
replaced by thousands of new and different choices and options that work far
better synergistically (converged) then apart in silos.
Converged Digital
Marketing is the orchestration of integrated modern technology, design, and
marketing techniques throughout multiple media channels producing consistent,
clear, and optimal results and a higher Return-On-Marketing-Investment (ROMI). Examples
of convergence include: TV and internet synergies to better target customers,
increase conversions, and increase online authority and visibility. Highly-targeted
advertising based on customer behaviors and actions such as their buying
habits, browsing habits, connections, TV viewing, and interests. And much more.
WHY SMALL BUSINESSES
TODAY NEED CONVERGED DIGITAL MARKETING
The problem for most small businesses today is that most “traditional”
marketing providers still operate in their own product-centric silos and lack
the converged strategies and know-how to help you achieve your marketing and
business objectives. Additionally, most small businesses also lack the people
and resources needed to not only keep up with all of the emerging marketing
mediums and best practices but to be able to successfully execute on them as
well.
HOW WE ARE DIFFERENT
Converged Digital Media does not operate as a vendor but
rather as a trusted advisor for our clients. We fill the marketing strategy
gap needed by small businesses so they can confidently make marketing and
advertising decisions based on their own interests and not those of their
vendors. Our team of award-winning industry experts works with each individual
client to maximize their Return-On-Marketing-Investment (ROMI) and help them
better support and achieve their individual business objectives. 
