Converged Digital Media operates as a trusted advisor for
our clients. We fill the marketing strategy gap needed by small businesses and
professionals so they can confidently make marketing and advertising decisions
based on their own unique interests and objectives. Our team of award-winning industry
experts works with each client to maximize their Return-On-Marketing-Investment
(ROMI) and help them better support and achieve their individual business and marketing goals.
Our typical services are broken down into the following five
steps…
STRATEGY CREATIONEach customer engagement begins with a thorough customer goals analysis and defined strategy. This initial strategy will serve as the starting point moving forward.
RESOURCE ALLOCATION
Once a strategy has been defined, resources are then
procured, arranged, and/or reallocated based on the needs of each customer. This can include vendor/s selection and negotiation, procurement and
media buys / production, etc.
PROGRAM EXECUTION
Once the necessary resources are put in place, your marketing program
will begin and the various mediums will be coordinated to produce maximum
results.
MANAGEMENT &
MEASUREMENT
Once a program is underway, we will continue to actively monitor
its performance and results based on your unique goals and defined objectives.
PROGRAM REFINEMENT
Once measurements are made, we will continue to make
refinements to each strategy based on channel performance and results with the
goal of maximizing overall Return-On-Marketing-Investment (ROMI).
Industry verticals include:
